Integrated Sales & Marketing

Our Integrated Sales & Marketing strategy covers destination marketing as well as brand development and management.
We conduct one-on-one interviews with key marketing and sales management personnel to evaluate markets, goals and performance.

This unique approach to sales &  marketing management includes:

• Reviewing all market segments and costs related to each segment
  Recommending measurable actions to segments to enhance and develop new revenue market streams
• Thorough analysis of each sale person’s goals, accounts and corresponding production
• Recruiting key sales managers with strong business relationships in key market segments
• Competition analysis and current revenue per available room (REV PAR) and recommendations to improve performance
• Training of sales teams in effective salesmanship and up-selling techniques through proper usage of sales scripts
• Developing and implementing local Public Relations plans to improve the reputation of the hotel
• Analyzing current brand affiliation to assure that the brand matches the hotel\’s market
• Developing and implementing marketing programs to support key market segments
• Emphasis on developing a strategic plan to capture targeted competitor customers to the hotel
• Establishing creative customer loyalty mechanisms to maintain and expand the existing customer base while attracting new customers to the hotel
• Working with travel suppliers to create joint programs that attract new market segments
• Establishing a market action plan with the various revenue departments for rooms, food and beverage sales
• Utilizing and managing various e-commerce platforms

TMM Hospitality Ltd offers its clients any of the above services in two options: The Basic Sales & Marketing option and The Higher Yielding Sales & Marketing option.